Personal Injury Lawyer SEO — Chris Dreyer // Rankings.io

Show Notes

• 01:50
  How personal injury lawyer SEO differs from other verticals

  Theres a lot of competition for every position on the first page, and there are only a few transactional keywords that drive heavy search volume. Advancing your rankings comes down to continually optimizing and refining your content.
• 02:50
  Effective tactics within content for personal injury lawyer SEO

  Your top pages and content must be updated every year. In addition, to stand out from the crowd, content should have multiple contributors as this establishes relationships for referrals and link-building.
• 05:43
  SEO best practices for personal injury lawyer content

  Use CRO tools to determine how users are interacting with the page and content, and how long they're staying. Adjust content for the intent as Google requires a mix of informational and transactional content in order to rank for certain queries.
• 07:44
  Creating multiple experiences to target the same keyword in the legal space

  In the legal vertical, Google tends to choose informational or investigative content in terms of national rankings. Transactional content has become more localized.
• 09:33
  Identifying content you should prioritize for optimization

  Rankings.io has a content algorithm that does the competitive gap analysis. This provides a guide in terms of assigning a priority rating to content that should be refreshed or created.
• 11:01
  Notable trends within the SERPs for the legal space

  Google prioritizes content with links in the legal vertical. So, in order to gain a competitive edge, you must create high-quality content that will attract backlinks and media attention over time.
• 13:07
  Link evaluation in the legal space

  Most people will only look at domain rating and domain authority when scrutinizing links. However, its important to look at the domain rating, traffic, low spam ratios, and relevancy, and check to see whether the content category is justified.
• 15:14
  Disavowing bad backlinks

  The SEO specialist shouldnt be the one making a determination to disavow backlinks. Instead, you should allow Google to do it and focus on compounding those backlinks that are harder to earn.
• 19:27
  The importance of reviews in the legal space

  While reviews are critical to ranking in the legal space, getting a high volume of them is more challenging for trial attorneys. Settlement mills have an advantage when it comes to search engine results because they have more opportunities to get reviews.
• 20:47
  Tactics to overcome review volume challenges

  Its important to try to get reviews that are more descriptive and have more relevant keywords. Some people in the legal space also incentivize reviewers with swag and backpacks, but that isnt a sustainable strategy long-term.